Friday, 27 November 2015


"Be Original" Tee from Forever21 (I'm wearing size small) | Yoga Pants from Forever21 | Black Flats from mel 
Photography shot by Neu View Photography and Heng Kim | Photo Editing by Neu View Photography and Cassandra Giugno |
Creative Direction, Styling, and Modelling by Cassandra Giugno
"Beauty is letting yourself live."
- Emma Watson

"I truly, truly believe that beauty is something that comes from within. You can only really look beautiful if you feel beautiful on the inside. It shows through your face, the way you move and the way you hold yourself."
- Emma Watson (from a September 2011 interview with Hello! magazine)

"With airbrushing and digital manipulation, fashion can project an unobtainable image that’s dangerously unhealthy. I’m excited about the aging process. I’m more interested in women who aren’t perfect. They’re more compelling."
- Emma Watson (from a March 2014 interview with The Sunday Times)

I had the exciting opportunity to collaborate with two talented photographers this spring: Heng Kim and Katie Neu from Neu View Photography. I discussed my creative direction to Katie and Heng for a few minutes the night before photoshoot day. It was our very first time meeting each other and our first time shooting together as a team. We warmed up with test shots and successfully collaborated our skills and talents together. It was outstanding how quickly and flawlessly the vision transformed into life. It was the most FREEDOM I've ever experienced during a photoshoot before! We were laughing super hard and snapping silly selfies in-between the professional shots :D. My vision behind this shoot was inspired by transformation, beauty, music, and fashion.  

Defining beauty is one of the most complicated concepts in the music, fashion, and entertainment industry. As performers we are faced with one "definition of beauty" portrayed on TV, in magazines, at record labels, on social media, on fashion websites, in newsletters, etc. What if beauty wasn't that? What if beauty was...what we each uniquely make of it? It's so important to be 110% yourself and OWN it because that is true beauty and originality. I've added Emma Watson's definitions of beauty above. Emma Watson is one of my biggest role models. Not only do I connect with her personality, but I agree with her valuable insights about the entertainment industry and her experiences.

We scouted our location at the Holi Festival. The festival is an explosion of colour. What would happen if every explosion in the world looked like this? An explosion of love. An explosion of beauty. An explosion of aliveness. We've had models struggling with defining beauty, Paris attacks, and insane things happening in the world. This is exactly what we need. A wake-up call to spark positive transformation.

Note: I am back from Italy! Follow my Instagram to see lots of photos and videos :)  

- cassandra. xx